• Two years with content marketing – and with Lisa

    Lisa Sunderraj Bjerre

    It’s been two years since Indpro started working with content marketing, and begun a cooperation with consultant and writer Lisa Sunderraj Bjerre.

    Lisa, can you tell us what’s happened over these past two years?

    We’ve launched a new web site, increased our activity in social media and started working with marketing automation. We believe in sharing our knowledge, and let our communication create value for others – it’s what makes you a winner in the long run. So that’s something we will work even more with after the summer.

    What are you most proud of?

    Last year we did a client video with MatHem, one of Indpro’s oldest clients. We interviewed MatHem’s founder Tomas Kull about his journey and about his cooperation with Indpro. When one of our salespersons explained what value the film had added to a sales meeting, I felt very happy and satisfied!

    The film was the result of a cooperation between several people: the idea came from the leadership, and we hired an external filmmaker who produced the video together with me. And most importantly – it was great that Tomas Kull wanted to participate.

    What do you like most about working for Indpro?

    I like that there is a will to do good. It might sound like a cliché, but it is apparent in the entire organization. It’s a company where people care for each other, and there is a passion for the clients’ business. The values of the company are close to my own, and that makes it so much more enjoyable to contribute and to help more clients discover Indpro.

    What future technology do you look forward to the most?

    I want a cooking robot! My dream is to program the robot to cook my mother-in-law’s wonderful south Indian dishes, with rawa idli, crispy dosas and tasty coriander chutney.

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